Jeremy Scott Is Making Moschino LOTS of Money
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There’s no question that Jeremy Scott’s appointment at Moschino in October 2013 has raised the label’s profile in terms of brand recognition and celebrity support (fans include Rihanna, Miley Cyrus, Madonna, and new campaign girl Katy Perry) — so it’s not especially surprising to hear that Scott had also improved Moschino’s sales. But what is shocking is how much he’s increased them.
The New York Times spoke with Michelle Stein, the United States president of Moschino’s Italian holding company, Aeffe Group, about the kooky fashion house’s recent transplant.
“Jeremy has worked out very well, obviously,” she told the Times. “He was the ideal choice in retrospect, since he possessed many of the characteristics that Franco possessed.”
The ‘Franco’ she refers to is, of course, Franco Moschino — the designer/artist who founded the label in 1983, and died at age 44 in 1994 due to complications from AIDS.
Stein continued, “Jeremy has a tongue-in-cheek approach to pop culture and his ear to the ground unlike anyone else’s,” adding, “We’re also doing 10 times what we did before the hire in terms of sales.”
Ten times! That’s… mind-blowing. That’s 10 tongue-in-cheek sweaters sold this year for every ONE sold two years ago! That’s… just a lot of money. Bravo, Mr. Scott. Seems those end-of-the-runway bows are more than well deserved.
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