Jourdan Dunn Is Creating a Line of Gender Free Clothes For Kids

Jourdan Dunn at the Jeremy Scott show on Monday. Photo: Getty Images

Jourdan Dunn is a runway veteran, a T-Swift #squad member, and even part of the Zoolander 2 crew. But at today’s Jeremy Scott show, the former ballet dancer revealed she’s also designing a collection of children’s clothing.

“It’s a kid’s line for Marks & Spencer,” she told us just before Karlie Kloss opened the high-volume show, which referenced Nancy Sinatra and Glam Rock, if they were turned into Sour Patch Kids. “And the label is called Lon-Dunn, get it?”

But Dunn gets so many tiny designer presents for her son Riley, now 6. What’s missing from his closet? “He has great stuff, but I wanted to take it further,” Dunn explained. “I had my son in mind; I guess I can basically say he’s like my muse. And the collection is fully unisex, so every kid can wear everything. I didn’t want to have to decide between boys and girls clothes—I just wanted to make really cool, really good quality clothes. So that’s how it’s going to happen.”

Does the Maybelline New York face feel pressure to dress her son in crazy outfits, knowing—especially in her London hometown—that all eyes (and iPhone flashes) are on her? “I guess it’s just part of being in the public eye, and also being part of the fashion world. If you have cool clothes yourself, I think you’re going to want to put your kids in really cool shit. Right? In terms of the whole ‘celebrity style icon’ thing, and having that attention turned on celebrity babies, I just don’t know. I think the famous parents started with just, “I got the cutest outfit for my kid!” and it turned into something else.

Dunn cites North West as the best dressed celebrity toddler, but insists Riley is number one in the style department. “He’s my kid,” she grins. “So he’s always going to be my number one!”

Cue: Awww.

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