Prada Has a Brilliant Plan to Sell More Bags

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Today, Prada showed its forthcoming fall 2016 collection in Milan, and as always, Miuccia Prada served up an artful mix of references. There were supermodern silhouettes mixed with flapper-style spit curls. There were sailor hats, harlequin tights, cosmic-printed tops, desert-print dresses, and the type of corsets usually worn by romance-novel heroines (albeit rendered in sterile white cotton that lent them an eerie Richard Prince vibe).

Perhaps most notably, Prada debuted what the less cynical would call a cool new styling trick, and what the more cynical (that is, us) would call a naked attempt to sell more purses. Models were sent down the runway wearing either bags in unusual locations, like on a necklace, or wearing as many as six purses at a time.

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Here, a model wears Prada’s latest innovation, the purse-necklace. Although, to be fair, Zara already tried it.

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Squint and you’ll miss them, but here, Prada’s new, teeny-tiny box bags dangle from a model’s waist belt (holding a lipstick each, perhaps?), while the classic Prada accordion bag holds everything else.

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Bags on bags on bags. Literally.

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Can’t decide which purse to wear? Just carry all of them at once!

Photo: Getty

And the pièce de résistance of this brilliant new bag-selling strategy: the charm necklace, featuring (what else?) three teeny box clutches. Collect them all!