Reformation Launches a Line of Petite Clothing

Good news my petite peeps, the sustainable fashion brand Reformation has launched a new line called “Don’t Call Me Cute” which caters to all the beautiful people under 5’4.” (How perfect is that name? Cute can be condescending when you have a shorter stature.) This line says that we’re much more than “adorable!” We’re just as magical as the models that clock in at 5’10”.

The collection launched this week with nine evergreen styles of tops, dresses, and jumpsuits that come in various colors and patterns! We’re particularly excited about the jumpsuit. Finding an all-in-one that fits properly is tough when you’re a petite person. And I’m speaking from experience here (being 5'4.5" myself). The torso does not always fit, the crotch can be too droopy, and the legs too long.

But don’t take our word for it. The whole “Don’t Call Me Cute” collection is worthy of a gander. Finally, clothes that we won’t have to take to the tailor!

Reformation “Don’t Call Me Cute” Collection, $78—$238, available at thereformation.com

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