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Jihan Forbes

#SendNudes2016: 11 of Our Favorite Brands That Have a Nude in Your Skin Tone

Jihan ForbesAssociate Editor
TruNude?

TruNude

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While TruNude isn’t technically available yet, it did raise money with a kickstarter this year to help develop the brand’s patented technology which determines the customer’s shade of nude with an app that creates a color code based on a selfie. “Companies have gotten away with the beige ‘nude’ standard because that’s just the way it’s been,” found Danai Pointer told The Huffington Post. “Economically it’s easier to produce one color, and we as consumers have accepted the lack of options because, en masse, we haven’t really required an alternative. But society is changing, we’re diversifying, and our range of skin tones should be reflected in staple, everyday attire.” (Photo: Twitter)

Shopping for flesh-toned clothing, accessories, and intimates if your flesh doesn’t match the peachy-beige hue the fashion industry likes to call “nude” can sometimes be a struggle. Even if you do fall into the shade range that mainstream companies narrowly classifies as “nude,” you might not find your color match.

Thankfully, things are slowly starting to change, and in 2016, we saw more brands stepping up to fill the void and create products that acknowledge the simple fact that “nude” isn’t the same shade for everyone. Here, some of our favorite fashion and beauty brands offering nude in a variety of tones.

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