Target Adds Four New Shades to Nude Lingerie

You know that “nude” bra that is supposed to match your skin tone but really just looks almost black or white against it, or like you got a really bad spray tan all around your chest? You can throw that out right now. Target finally expanded its line of nude intimates to add new shades. The company just launched four new shades that are already available to purchase. The colors are cocoa, caramel, honey beige, and mochaccino, and are meant to match skin tones ranging from dark to fair, respectively. The colors are available in bras, underwear, and hosiery. Bras range from $10-$17, and underwear is around $5.

“At Target, we know that women come in all shapes, sizes, and ethnicities, and our assortment needs to reflect their outfitting needs,” said Michelle Wlazlo, senior vice president of apparel and accessories at Target. It’s about time! “As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone.”

Since these new shades just launched this week, only time will tell if they will appease Target’s diverse array of shoppers. However, it’s definitely a great start, since we are really sick of seeing “nude” defined by one color.

And Twitter is pretty excited about it too.

And if these shades aren’t enough, Target is prepared for that. The company plans to roll out additional shades of nude this fall for intimates, hosiery, and shoes!

Target’s on an inclusivity roll these days. Just last week, it launched a new #TargetSwim campaign, which includes “suits for every beach body under the sun,” featuring unretouched models in all shapes and sizes to prove that all of them can look glorious in bikinis, monokinis, and everything in between.

Last year, the superstore chain announced a policy that welcomed customers to use any bathroom or fitting room that matches their gender identity, even though it cost the retailer a segment of conservative customers. Although, to find middle ground, Target started building more single-occupancy restrooms. And amid growing criticism about the common practice of using stereotypical and discriminatory gender identifiers on children’s toys, the company launched a line of gender-neutral children’s home goods.

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