The Sexiest Ad Campaigns to Come Out of Mike Jeffries's Reign as Abercrombie & Fitch CEO
Catalog Cover Shot by Bruce Weber
The Sexiest Ad Campaigns to Come Out of Mike Jeffries's Reign as Abercrombie & Fitch CEO
Taylor Swift
Heidi Klum
Photo by Bruce Weber
Malin Akerman
Hot Dude
Emma Roberts
Young, Hot Models
Wet Shirtless Men in Boxers
Taylor Handley
Abercrombie & Fitch CEO Mike Jeffries is stepping down from his position effective immediately. While he effectively turned the retail chain into the hottest teen apparel company out there in the ‘90s, the business has lost some of its luster — although not its distinctive scent — in recent years.
Jeffries has held the top job at Abercrombie for more than two decades, taking the store into its heyday, but with fast fashion shops with cheaper, better options such as Forever21, H&M, and Zara dominating the market these days, Jeffries has bore the brunt of the retailer losing its cachet with its target market.
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“It has been an honor to lead this extraordinarily talented group of people,” Jeffries said in a statement. “I believe now is the right time for new leadership to take the company forward in the next phase of its development.”
But despite the 70-year-old’s decline — he was stripped of his role as chairman of the board of directors last year — he still successfully turned A & F into the sexiest store for every teenager out there. Wearing the store’s logo on statement tees was basically the coolest club every kid wanted to get into (and parents happily handed over their credit cards to give them.)
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This aura of exclusiveness was prompted by innovative ad campaigns and marketing. Shirtless men as greeters outside of mall outposts, and attractive women wearing the best outfits inside, were the people everyone wanted to be. Even more good-looking models appeared on billboards, in magazines, on television, and even on the shopping bags, which themselves even became status symbols.
Take a look back at some of the best campaigns to come out of Jefrries’s reign on top of Abercrombie & Fitch.
Catalog Cover Shot by Bruce Weber
Source: Yahoo Magazines PYC
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