Hailey Baldwin Is Bringing Topshop to New York City

Next week on November 5th, Sir Philip Green will be in town to unveil the big Topshop and Topman behemoth near Fifth Avenue and Rockefeller Center. To pump up the excitement, the brand has enlisted suave New Yorkers in the form of artistic director Julia Restoin Roitfeld, stylist Kate Foley, menswear blogger Adam Gallagher, the band Holy Ghost, and model Hailey Baldwin to help “unlock the 5th.”

Each video was filmed in separate areas of the city, with the subjects professing their love of New York (and Topshop of course). The campaign officially launches today, but we have an exclusive sneak peek at Baldwin’s ode to the Apple.