Victoria’s Secret Takes the Super Bowl

Underwear and football go together better (and more often) than one would imagine. There’s already a Lingerie Football League and now Victoria’s Secret is taking on the Super Bowl.

Related: Watch the Victoria’s Secret Models Get Ready Backstage Before the Show

In one of the company’s most covered-up campaigns to date, Angels Candice Swanepoel, Doutzen Kroes, Lily Aldridge, Behati Prinsloo and Adriana Lima trade their bathing suits for protective pads in Don’t Drop The Ball, an online only video that features the models playing with the pigskin in red and white jerseys. Alessandra Ambrosio and Karlie Kloss will then join the aforementioned team (minus Kroes) in a 30-second ad that will air after the two minute warning in the fourth quarter of the final NFL game of the season, which pins the New England Patriots against the Seattle Seahawks.

Related: Meet the Men Behind the Victoria’s Secret Wings

With Super Bowl XLIX airing just two weeks before Valentine’s Day, Victoria’s Secret is seizing the opportunity to remind women (and men) — on a very large scale (more than 100 million viewers!) — that “it’s not Valentine’s Day without Victoria’s Secret.” But before the big game on February 1, Yahoo Style has an exclusive sneak peak at what’s to come.