The New Denim Brand People of All Sizes Need to Know About
Did you know that 67% of women in the USA are size 14 and above? Did you know that clothing companies design the majority of their products for the size 2-8 market?
Meet Sarah Ahmed, the CEO and founder of Warp + Weft, the new jeans brand dedicated to serving the entire population — even that oft-ignored 67%. Ahmed grew up around fabrics, her family operated one of the largest textile mills one which was responsible for making much of the denim used to make the world’s most expensive jeans. With denim in her blood and that 67% on her mind, Ahmed realized that something was missing in the denim world: inclusive sizing. Why should women who are size 14 or above not be able to get their hands on good quality jeans, and why should jeans cost so much money?
After finishing her studies at Parsons the New School for Design, Ahmed decided to start a jeans collection with the promise of bringing a large range of sizes and fair pricing. Launched in May, Warp + Weft is a denim brand where every pair of jeans is under $100 and every fit goes up to size 24 for women and size 40 for men.
The women’s collection has four different styles to choose from — skinny, bootcut, straight and shorts. The men’s collection boasts four styles as well — skinny, tailored, straight and slim. Prices start at $64 for the shorts and go up to $98 for the full-length pants.
With the size and price taken care of, the last most important thing was the fit — and Ahmed made sure the fit was right on target too. Warp + Weft uses a cotton wrapping technique that Ahmed’s family developed for premium quality fabrics. It has incredible retention and lift (no jean sag) and gives wearers a great fit. The cherry on top of all of this is that Ahmed’s family factory, based in Pakistan, is committed to sustainable practices in order to reduce production’s impact on the environment. Great fit, fair pricing, large sizing, and care for the planet? What more does one need?
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