Where Karlie Kloss Gets Green Juice at Paris Fashion Week
Bob’s Juice Bar/Facebook
The rush at Paris Fashion Week is constant. With back-to-back shows, buzzing crowds, and dozens of appointments, the fashion flock needs to be reminded to eat and get sleep. When in need of a healthy pit stop, all head to Bob’s Juice Bar. Everyone from models like Karlie Kloss (who once sauntered in wearing heels, almost hitting her head on the low ceiling) to designers like Rick Owens frequent the unassuming cozy commune in the 10th Arrondissement. Curious about how the juicer holds up during fashion week, we caught up with the owner. Coincidentally, his name is not Bob (It’s Marc Goodman), and he is a born and bred New Yorker and brother to NY-based designer Steven Alan. We felt instantly at home!
Why is it called Bob’s Juice Bar if your name is Marc?
My vague vision of the place was something no frills, generic, and American. I also wanted to have some distance. I didn’t want it to be about me. I wanted it to be bigger than me.
Do you have any client regulars–models, designers, or other industry notables?
Yeah…We certainly do but I can’t name all the names! Ayo, the French singer, lives down the block so she comes in a lot. The drummer from The Strokes also comes in often. There are a lot of people from the fashion industry who come around. We also get a lot of calls from different brands and magazines.
And do any of them have special requests? What do they order?
No one really has ordered anything specific, unless they’re on a super strict cleanse. Last time Karlie Kloss was here she ordered our green smoothie–it’s made of banana, mango, spinach, and kale.
Bob’s Juice Bar/Facebook
How are you involved in fashion week?
We’ve always been busier during fashion weeks. There are definitely more people in that universe that seek out juice and the type of food we make. And over time, the involvement has become a lot more formal because we have special events.
What kind? Do you have anything cool coming up?
We do catering for showrooms and catering backstage at runway shows. This week, for example, we have a big Kenzo event with 200 people making juice, and food too. We have other clothing lines, like Acne, that we’re catering to also. Our business definitely has a huge bump during this time.
And what about your involvement in the fashion world afterward?
It continues beyond fashion week because there’s always fashion work happening in Paris year-round. We now provide all the cold-pressed juice for the café that’s connected to the new Kitsuné concept store.
Do you enjoy fashion week?
It’s always very challenging. For us, it means more production. I’m very grateful that it exists because it boosts our business. But every time fashion weeks roll around, it’s pretty stressful. People book us way in advance, we have to staff up, and everything gets pushed to the max.
What’s it like being such a figure in the industry?
I don’t really think of it that way. It’s ironic to me because my brother, Steven Alan, is actually in the design business. He was always the one that took an interest to style and clothing trends, and I was the total opposite. I kind of just dress in the dark. [Laughs] That I’m so involved and doing things in fashion now is sort of ironic, but I like it because I feel like our worlds are now intersecting.
How do Parisian juicers differ from New Yorkers?
People in New York are very specific and know what they want. They’re not shy about making special requests. But the French defer much more to the establishment and are happy to have the recipe of the day. (Editor’s Note: You can’t DIY your own drink at Bob’s Juice Bar. When I asked if I could create my own green juice, I was met with a firm–“No.” When in Paris, do as the Parisians do!)
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