Women’s Wear Daily Won’t Be A Daily Anymore
Photo Illustration: Stephanie Jones / Photo: Getty Images
After 105 years of daily publication, Women’s Wear Daily is making a major change. Starting April 24, the fashion industry’s daily newspaper will become a weekly. The print edition will feature the trade’s most important stories that week, along with “striking photography, analysis, features, profiles, opinions and spirited coverage of the rich social and cultural scene that revolves around this creative and essential sector,” according to the paper’s announcement.
Everything else, including daily media news, will live online. WWD (and yes, it will still be called that) will expand their online content, freed by a lack of daily deadlines and printer requirements, better able to focus on breaking news around the clock, as well as building “deeper editorial content.” They are also expanding their coverage in expanding markets, opening bureaus in China and Brazil this year.
This may seem like another example of “the death of print,” but it’s really just a savvy shifting of duties. Most of us get our daily news online and when we seek out a physical object, be it a newspaper or a magazine, we want something a little bit extra, something that seems custom-made for the medium. Like WWD said in their statement, “the reader comes first.”
More from Yahoo Style:
Why Celebrities Matter to Fashion (and Vice Versa)
Zoolander Hits Paris Fashion Week: Ben Stiller & Owen Wilson Close Valentino in Character
Welcome to Brasserie Chanel: The Scoop on Chanel’s FW15 Show
