New AI-powered Technology Aims to Improve Customer Engagement
Vsblty Groupe Technologies Corp. and Multimedia Plus have teamed up to offer retailers an AI-powered platform to help merchants get a more detailed read on customers so they can better serve them.
The launch of the platform, called “Incite Vision,” combines features of Multimedia Plus’ Incite Kiosk (customer engagement hub, training, communications and task management capabilities) with Vsblty’s “state-of-the-art AI computer vision technology that measures and validates customer engagement and helps inform retail operations,” the companies said.
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Terms of the partnership were not disclosed. The companies said Incite Vision “generates powerful AI-driven insights to determine customer demographics and engagement levels, enabling retailers to deliver highly personalized and effective customer experiences.” The firms also said the combined platform represents “a significant advancement in retail technology, merging comprehensive employee training and task management with sophisticated customer interaction analytics.”
The aim is to create an improved shopping experience for customers.
Jay Hutton, chief executive officer of Vsblty, said the partnership with Multimedia Plus to create Incite Vision “represents a major leap forward in retail technology. By combining our computer vision technology with the comprehensive capabilities of the Incite platform, we are providing retailers with a powerful tool to enhance both customer and employee engagement.”
Hutton added that the integration “allows for more personalized customer experiences, data analytics and improved operational efficiency.”
The features of the platform include enhanced in-store interactions via interactive kiosks that offer product information and retail promotions at the point of purchase. It also includes a centralized shopper-facing hub that draws content from different channels “and provides tools to measure employee engagement with customers using curated content,” the companies said.
There are also tools for employee training, communication and task management “to ensure seamless store operations and exceptional service quality.”
Incite Vision features AI “to analyze customer demographics such as age and gender, as well as dwell time and time spent viewing specific content, which provides actionable insights to optimize in-store experiences and marketing strategies.”
“We are excited to collaborate with Vsblty to bring Incite Vision to life,” said David Harouche, chief executive officer of Multimedia Plus. “This innovative platform will empower our retail clients to better understand their customers and streamline their operations, ultimately leading to a more engaging and efficient retail experience.”
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