Fashion Steps Deeper Into the Metaverse

In this episode of WWD Voices, Arthur Zaczkiewicz, executive editor of strategic content development at WWD, welcomed Morgan Evans, the fashion and beauty director at Metaverse Studio Karta, to discuss his journey into the metaverse while emphasizing the blend of fashion’s creative potential with expansive technological advancements.

He highlighted the unique challenges and opportunities presented by designing and building immersive virtual worlds, which Karta specializes in. These environments connect burgeoning digital audiences with brands across fashion, beauty, consumer goods and automotive.

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To listen to the episode, CLICK HERE.

The discussion also covered the logistical and creative aspects of extending traditional brand presence into “metaversal” platforms, which demand a nuanced understanding of both technological potentials and brand ethos. Evans pointed out the dual nature of the metaverse as both empowering and daunting, offering brands limitless creative avenues while also posing risks related to brand integrity and customer relationships.

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