Herschel Supply Is Launching Outdoor Equipment Collection
Herschel Supply is getting into the outdoor space.
The Vancouver-based accessories brand is introducing a line of performance bags and technical gear called the Outdoor Equipment and has tapped professional snowboarder Arthur Longo to be the face.
More from WWD
The line is intended to combine functionality with modern design and includes lightweight hiking backpacks, wheeled ski and snowboard bags, totes and rollers.
The collection is broken down into two categories: All Season and Ultralight, both of which are made from a double ripstop fabric that is water-repellent and windproof in either 100 percent polyester or 70 percent polycarbonate.
The All Season collection consists of 10 pieces — totes, backpacks, duffels, hybrid roller bags and snow roller bags in various sizes. They feature a tear-resistant base, slip-resistant pull tabs, removable sternum and waist straps and a rescue whistle and are available in black or a camouflage colorway. The snow roller bags feature all-terrain wheels, come in three sizes to fit equipment of varying dimensions and include a water-resistant tarpaulin linen to lock out moisture.
The Ultralight Range consists of three styles suited to light outdoor use and include a cinch daypack, a backpack and a hip pack in lightweight ripstock fabric coated in polyurethane. The bags include a sternum strap, removable waist strap and built-in hydration system.
In addition to the bags, Herschel is also launching a layered apparel system inspired by vintage outdoor gear. This includes base and mid layers made from a cotton and polyester blend and include fleece jackets and vests, puffer jackets and vests, and a three-layer windproof shell.
The pieces will be available on the Herschel Supply website, its stores and select retail partners beginning Tuesday.
Siblings Jamie and Lyndon Cormack founded Herschel Supply in 2010 after Lyndon, who was working at Vans in Canada, and Jamie, who was with K2, were seeking a way to work together. As Lyndon Cormack said at the time of their 10th anniversary: “We were working with great brands, but we were looking for a canvas where we could promote ourselves.” They settled backpacks because they believed the category needed dispuption. Since the launch, Herschel Supply has expanded into a number of other products including luggage, duffels, travel accessories as well as apparel and hats.
Next up, they said, they intend to launch water-based gear sometime in 2025.
Best of WWD
Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Solve the daily Crossword
