A Ma Maniére Unveils Six-Shoe ‘While You Were Sleeping’ Collection with Nike, Jordan Brand and Converse
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A Ma Maniére has revealed the first official images of its 10-year anniversary collaborative collection with Nike, Jordan Brand and Converse.
In a landmark moment for the retailer, the special “While You Were Sleeping” collection features six models from all three Nike brands for only the second time in Nike Inc. history. The collection — which features three Jordan models, two Nike models and one Converse silhouette — connected to video trailers leading up to the release of the “While You Were Sleeping” short film.
According to James Whitner, owner and founder of A Ma Maniére parent company The Whitaker Group, told FN that he is “grateful for the relationship and the shared journey” the company is on with Jordan Brand, Nike and Converse. “The ‘While You Were Sleeping’ collection is a reflection of this commitment to our vision, purpose and message,” Whitner said. “With this story landing at our 10-year mark, we are excited for the world to experience and enjoy this very special project.”
The first sneaker to debut in collection is the A Ma Maniére Air Jordan 3 “While You Were Sleeping” model, which features premium leather and suede details with violet ore accents. The sneaker, which retails for $225, will be available exclusively via A Ma Maniére online and in store on Aug. 20 at 10 a.m. EST.
In addition to this model, the collection also includes the A Ma Maniére Air Jordan 4 “While You Were Sleeping,” the A Ma Maniére Air Jordan 39 “While You Were Sleeping,” the A Ma Maniére Nike Air Force 1 “While You Were Sleeping,” the A Ma Maniére Nike Air Max 95 “While You Were Sleeping,” and the A Ma Maniére Converse Weapon Low “While You Were Sleeping.”
This collection announcement comes one day after the retailer teased its campaign by the same name. Whitner called the “While You Were Sleeping” campaign one of the company’s “most ambitious stories yet.”
Monday’s teaser featured appearances by creatives and entrepreneurs like Jae Tips, Nina Chanel, Hebru Brantley, Chris Gibbs, Angelo Baque, Frank Cooker, Jennifer Ford, Julian Gaines, Jammie Holmes, Cam Kirk and Daniel Buezo. At the heart of the teaser is the Creative Resource Agency (CRA), an entity that plays a central role in the plot tying all the characters together: the CRA is the agency that was created to actualize the concept of a “Black Tax” on minority creatives around the world, targeting those who are leading the creation of culture that influences society, including the movie’s characters.
“This is just the beginning of what promises to be an unforgettable adventure,” Whitner added. “The teaser, wheatpasting campaigns and ongoing activations are designed to create touchpoints at every level and an ongoing experience that keeps our audience engaged and eagerly anticipating what’s to come.”
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