Nike Chooses Kai Cenat to Debut Its .Swoosh Air Max 1 ‘Low Poly’ Sneaker
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After becoming the first streamer to get a Nike deal earlier this year, Kai Cenat has taken up his most involved role with the brand yet.
Nike .Swoosh enlisted Cenat to unveil the Air Max 1 “Low Poly,” a sneaker with both a digital and real-life presence that’ll be the first from the Web3 platform to be made available via pre-order. Appearing in the Air Max 1’s original “Sport Red” color scheme, the .Swoosh sneaker takes on the sort of hard angles and rough shading found on low poly 3D modes. The transformation can be seen throughout the upper including on the Swoosh, mudguard and even the upper most eyestay.
An immersive “Max’s Lab” experience on .Swoosh’s website allows users to learn more about the sneaker and search for easter eggs, and Nike also made a physical recreation of the room where Cenat streams in the low poly style. A video posted to .Swoosh’s social media channels shows Cenat entering the space in awe.
Nike has previously released sneakers with digital counterparts through its .Swoosh platform, including Air Force 1 Lows exclusive to NFT holders. The company also acquired the digital sneaker studio RTFKT in 2020 to deepen its web3 presence and has since released AF1 Lows and Dunk Genesis sneakers also exclusive to NFT holders. This Air Max 1, however, marks the first .Swoosh drop to feature a pre-order.
The Nike .Swoosh Air Max 1 “Low Poly” will be made available for pre-order beginning October 8 with one pair available per order while supplies last. Pricing is set at $150 for the sneakers, and shipping will commence approximately 120 days after the order is placed.
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About the Author:
Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.
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