Paramount+ to Launch in Thailand Within Monomax Streaming Platform
Paramount Global Content Distribution today announced a new licensing agreement with MONO in Thailand to create a Paramount+ brand extension on the streamer Monomax, scheduled to launch in November.
The deal, which expands Paramount’s strategy to expand the Paramount+ brand in more ways around the world, was announced Thursday at the APOS conference in Indonesia by Lisa Kramer, president, international content licensing, global content distribution, Paramount.
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In some territories, such as Japan, the service is a standalone direct-to-consumer product..
In others, it exists as a branded destination through licensing deals. Branded areas are currently available via Cosmote in Greece, Streamz in Belgium, MultiChoice in Africa, JioCinema in India. It will also launch on Blast TV in the Philippines.
In its first year, the new Paramount+ branded hub will offer Monomax subscribers access to content from Showtime, CBS Studios and Paramount Pictures. These include popular series FBI: International, NCIS, NCIS: Sydney, Mayor Of Kingstown, Tulsa King and Halo. It will also include blockbuster features Dungeons & Dragons: Honor Among Thieves, Transformers: Rise Of The Beasts, Hellraiser and the “Mission: Impossible” franchise.
“By partnering with Paramount Global Content Distribution, we are able to elevate our offerings significantly. Paramount has an impressive catalog of content that has consistently garnered popularity among Thai viewers,” said Navamin Prasopnet, CEO of Mono.
“Our core strategy at Paramount Global Content Distribution continues to focus on delivering audiences the best quality entertainment, across multiple content pillars and genres, in innovative and accessible new ways, and this new deal with Mono does just that,” said Dan Cohen, chief content licensing officer for Paramount and president of Republic Pictures.
“The success of our Paramount+ branded destinations on streaming services around the globe presents an attractive option to both our clients, who want to grow their subscriber base by offering high-demand content, and their end users, who want to access that content within a familiar platform while growing our business.”
Long-established media group, Mono is expanding its entertainment business by delivering movies and series that cater to diverse audience needs. The company’s flagship digital TV channel, MONO29, is a free TV channel with a large number of blockbuster movies and hit series.
Its Monomax subscription video streaming service, offers a selection of content tailored to Thai viewers.
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