Retail Box: How Brands are Using TENCEL? for Denim Garments

As trends evolve, the Lenzing Denim team is always eager to see how mills and manufacturers and their brand customers continue to leverage TENCEL? to achieve the latest looks.

In 2022, we debuted a Retail Box with examples of denim garments using TENCEL? Lyocell and Modal. While many of these still serve as great samples of what can be done with our fibers, we thought it was time for a second edition to reflect the current offerings in the market. For 2024, our Retail Box contains a curated selection of six garments from major brands.

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Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL? Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.