SiriusXM Launches Subscription Service for Top Podcasts
SiriusXM is launching a subscription service for some of its biggest podcasts through Apple Podcasts.
Launching Aug. 5, SiriusXM Podcasts+ will give subscribers an ad-free listeners experience, as well as bonus content and early access to new episodes. At launch, the subscription service will include SmartLess and shows from its media slate, Freakonomics Radio Network, Last Podcast on the Left, 99% Invisible, The Joel Osteen Podcast, Busted Open, The Bonfire With Big Jay Oakerson and Robert Kelly, Literally! With Rob Lowe and Andy Cohen’s Daddy Diaries Podcast.
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The subscription will be $5.99 per month, or $44.99 annually.
“As the leading audio entertainment company in North America, we are excited to expand our audience reach with the launch of SiriusXM Podcasts+,” said Scott Greenstein, president and chief content officer at SiriusXM. “This new offering gives podcast enthusiasts the chance to subscribe to premium content from some of the most popular podcasts on our network, right through Apple Podcasts. This allows us to reach new listeners, increases value for creators looking to engage fans, and facilitates our ability to add premium content to our flagship SiriusXM app and enhance the value of our core subscription.”
Many of the offerings from the subscription service are also SiriusXM subscribers directly through the SiriusXM app.
The news comes after SiriusXM struck a $100 million-plus deal with SmartLess in January, bringing the podcast to the company from Wondery.
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