Titan OS Announces Partnership With Sony Pictures Entertainment for the Launch of Sony One Channels: ‘Big Step for Us’
Titan OS has announced a partnership with Sony Pictures Entertainment for the launch of Sony One Channels.
As part of the partnership, the company will roll out the Sony One FAST channel portfolio on selected Sony’s Android TVs and Philips Smart TVs already running Titan OS, making its content available to over 9 million households across Europe, said CEO Jacinto Roca during its first Content Partners Summit at Mipcom on Tuesday.
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“It’s a big step for us. I always say it’s a marathon. We still have many kilometers to run, but we are working very hard and the opportunities are just getting bigger.”
Titan OS, headquartered in Barcelona and with branches in Amsterdam and Taipei, was launched in January 2024 as a solution for smart TVs without their own software. It specializes in developing software and solutions to “unleash the full potential of connected TV.”
Now, the new collaboration will bring eight channels into the Titan OS FAST channel portfolio. The Sony One portfolio includes genre and single-IP channels, with feeds specifically curated and localized for European markets.
Viewers will enjoy a “24/7 schedule of popular TV shows and movies,” it was stated, including Sony One Comedy TV, Thriller TV, Faves, Comedy HITS, Action HITS, Dragon’s Den, Blacklist and Sony One Shark Tank.
Roca added: “Through our personalized TV experience, viewers will be able to easily find and enjoy the Sony Pictures shows and movies they love. This collaboration not only helps to extend Sony One’s reach and the quality of content on our platform, but also makes it easier for viewers to enjoy their favorite content.”
Tiina Piirsoo, Vice President of Business Development & Global FAST Strategy at Sony Pictures Entertainment noted: “We’re excited to partner with Titan OS to further expand our ad-supported Sony One channels in Europe. The connected TV space offers exciting opportunities to reach audiences where they’re already watching, delivering our film and television catalog to more viewers.”
During the MipCom event, panelists including Maxime Carboni, Chief Business Officer at Euronews and Richard Young, Managing Director of History Hit & FAST at Little Dot Studios – “You need to have a close relationship with the platforms. That’s the first point of entry into the channels and they are introducing them to the consumers,” he noted – further opened up about Titan OS. Which combines “the brain of the digital and the beauty of traditional TV,” said Tobi Pfalzgraf, VP Marketing.
“We are ‘the’ independent operating system for connected TV. It makes it easier for the user to discover content, spend less time searching and more time watching. We’re helping our advertising partners to reconnect to relevant and hard to reach audiences again, audiences which are now so scattered across different applications,” he said, kicking off the presentations.
As the participants dived into the advantages of using homepage banners, metadata to enhance search and personalized recommendations, and the “smooth” onboarding process for launching content, monetization strategies in the CTV [connected TV] landscape were also discussed.
While the EPG [Electronic Programming Guide] was mentioned as a “key entry point” used to boost discoverability of the channels, collabs with local sales teams and partnerships with top local sales houses in the main European territories are also crucial.
Teresa López, CEO & Co-Founder of Love TV Channels, a startup based in Barcelona which offers 19 thematic TV channels – two more will be added before the end of the year, expanding its portfolio with news and music – said: “It’s important to have a close relationship with the team. We can share with them what we are promoting every month and we create homepage banners. Every month, we are highlighting new content. And it gives very good results.”
During the summit, Titan’s own Lucas Llop (VP Advertising) – who mentioned in-stream video ads as another useful tool to increase visibility and monetize traffic – Judith Díaz (Content Partnerships Director), Rick Fens (Business Development Director) and Jessica Lund (Product Director) talked about collaborating with partners.
“One of the key words is personalization,” said Lund. “We learn a lot, also by partnering with all of you. We can define things together. ‘Together’ is another key word. We include our partners in the development of our supported tools.”
As the company vowed to be “transparent and sustainable,” said Lund, Maxime Carboni also called for more transparency in the industry: “Data is an underestimated asset,” he observed.
Silvio Garavoglia, Head of Marketing and Monetization at Mediaset Infinity, said:
“We have to bear in mind something important: We are not necessary. We can’t be too demanding towards a customer. We can’t ask them to download the app, subscribe. It’s too much and the customer is probably already watching something else. It’s important to be easily discovered.”
He added: “In our industry, we have a mantra: Content is king. But if you can’t reach the audience, you are a king without a kingdom.”
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